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    <title>Mahsus — Journal</title>
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    <description>Field notes from the Mahsus studio — on motion, photography, and the place&apos;s image.</description>
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    <lastBuildDate>Wed, 05 Aug 2026 00:00:00 GMT</lastBuildDate>
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      <title>The site that holds the film</title>
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      <description>A hotel will spend a year making a beautiful film, then hand it to a website that kills it on arrival. The site is not a container. It is the room the film is shown in.</description>
      <pubDate>Wed, 05 Aug 2026 00:00:00 GMT</pubDate>
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      <title>The same hands, from brief to delivery</title>
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      <description>Premium buyers think they are hiring craft. Most of the time, they are hiring a routing diagram. On why the studio-of-one is not a compromise but the offer.</description>
      <pubDate>Fri, 10 Jul 2026 00:00:00 GMT</pubDate>
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      <title>A score, not a soundtrack</title>
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      <description>Most hospitality films borrow their music. The ones a guest still hears a week later were written for the room.</description>
      <pubDate>Mon, 15 Jun 2026 00:00:00 GMT</pubDate>
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      <title>Why your hotel&apos;s brand photography deserves a second life</title>
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      <description>A boutique property&apos;s brand photography is its single most expensive piece of creative — and the one that ages out the quickest. We make the case for a second life: the same photograph, in motion, without a reshoot.</description>
      <pubDate>Thu, 21 May 2026 00:00:00 GMT</pubDate>
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