How a film is made here
Process
Two weeks, end to end. Five quiet phases between the brief landing and the master leaving the studio. Eren replies to every brief personally.
Held against
Four principles
What the work is held against before it leaves the studio.
Restraint
We do less than the brief asks, when less is more honest. The cinematic master is usually one minute, not three.
Specificity
Every shot traces to a single source photograph or a single deliberate composition. Nothing is generic. Nothing is borrowed.
Calibration
We hold the work against the hospitality brands we admire and the editorial publications we read. If a frame would not sit in a quiet magazine, it does not leave the studio.
Disclosure
Every deliverable carries the end-card that names the craft and, where the rights require it, credits the photographer. EU and UK rules are the floor, not the ceiling.
Who carries what
What each side owns
Premium engagements work because both sides know exactly what they carry. Here is the shape, before the call.
What we need from you
- Existing photography — yours, your photographer's, with rights cleared
- One paragraph on the property's voice
- Brand guidelines if you have them — we work without if you don't
- The channels the film will run on
What we handle
- Motion direction, original score, animation, end-card, disclosure
- Two rounds of refinement against the original brief
- Photographer credit where the rights require it
- NDA countersignature on request
What you keep
- All final files, in every aspect ratio your channels need
- Day-9 review and sign-off on delivery
- Usage rights specified in the SoW — paid, owned, organic
The moment, in miniature
Where still becomes motion
The photograph is the source of truth. Watch it remain so as we add the camera that should have been there.
01 · Light
Read what the photographer captured
Direction of light. The hour the frame was made in. The exact tone the photographer protected when they chose this shot. Nothing about that should change.
02 · Pace
Add the camera that wasn't there
A breath of push-in. A drift across the water. Two seconds where the steam from the cup catches the same window the photographer was already standing at.
03 · Restraint
Stop before it stops feeling like the photograph
We add motion until the image breathes, then we stop. The photograph is still the source. The viewer never wonders whether they were watching the place or watching us.
Fourteen days
Brief to delivery
A typical 60-second brand film moves through five quiet phases over two working weeks. Reels collapse into one. Cinematic masters carry a longer rhythm — three weeks for a 90-second hero with full cut-down ladder. Every engagement runs to this shape; the only variable is length.
Day 0
What good briefs carry
Three or four sentences. A link to your existing site or photographer's portfolio. The calendar window you are aiming for. Anything missing, we ask on Day 1.
Day 1
Brief received
Eren reads it the same day and writes back personally — three questions, the photographs we will work from, and the proposed ladder of deliverables.
Day 2–3
Direction set
We pick the spine of the film: the order of the shots, the rhythm of the cuts, the register of the music. You see a one-page treatment — shot list, music register, mood reference — before any motion is produced.
Day 4–9
Production
Six quiet days. You are not in the loop unless we hit a question only you can answer. First cut lands in your inbox the morning of Day 9.
Day 10–13
Refinement
Two rounds of revisions, included. Written notes or a 30-minute call — your choice. Every note tested against the original brief. Further rounds at £400 each, only if you ask.
Day 14
Delivery
Cinematic master and every aspect-ratio cut delivered to a shared link. Original score files included. Caption tracks where the work carries narration. End-card credits the photographer where the rights require it. The link stays live for twelve months.
The Tahtasaray reel ran on this calendar — see the case study.
How we hold the work
When things change
Three things every client fears. Three answers, in writing, before the call.
If the brief changes
A new direction mid-flight is a new brief, not a revision. We quote the delta in writing within 24 hours. No surprise invoices, ever.
If the deadline is at risk
We flag a slip the moment it is visible — never on Day 13. The two most common causes are late photography and unanswered brief questions; we name which, with options to compress or extend.
If the first cut isn't right
That is what Day 9 is for. Two rounds of refinement are built into every engagement. If the work needs to be remade from the spine — rare, but it happens — we say so on the Day 9 call and reset together.
Ready to send the brief?
Send to the studio
Three or four sentences is plenty. Eren replies personally within two working days, usually sooner.