About
A studio of one. London and Istanbul. Motion film, original music, and the websites that hold them.
Joshua Eren Cetindamar
Founder
Based in London. Raised between Istanbul and the United Kingdom. Four years operating short-term rental property before founding Mahsus — bringing the same operator's eye to hospitality marketing.
I started Mahsus because every property I had operated had paid for a brand shoot they barely used. Photography aged in months; the place kept evolving. Motion brings those photographs back into use without asking the photographer to come back.
Every engagement is brief-to-delivery in one pair of hands. No account manager, no handoff, no team behind the scenes you will never meet. The studio takes three or four engagements at a time, never more — the work asks for it.
Track record
Four years operating short-term rental property in London before the studio. The operator's eye is the work's eye.
London · Istanbul
From the founder
“Every property pays for a brand shoot and barely uses it. The photographs age in months; the place keeps evolving. Mahsus exists to put those photographs back into use — without asking the photographer to come back.”
How the studio holds itself
Four commitments
Room rules, written down. The same four lines hold for every engagement.
Credit
Where the photographer holds the rights, every deliverable names them in the end-card and file metadata. Their work is the source — and unless the brand owns the photographs and prefers otherwise, we say so.
Disclosure
Every motion deliverable carries the studio's end-card disclosing how it was made — to UK and EU rules, and a degree past them.
Reply
Every brief receives a written reply within two working days, signed by the founder. No ticket queue, no sales sequence.
Restraint
Three or four engagements at a time, never more. Anything more and the work stops being specific. The studio is small on purpose.
Calibration
What we admire
We hold the work against the hospitality brands we admire, the design studios that set the discipline, and the editorial publications we read.
Hospitality
Aman · Soho House · Belmond · The Connaught · The Stay Bosphorus
Design
Pentagram · Studio Freight · Anagrama · Order
Editorial
Cereal · Apartamento · Frame
Ready to write?
Send a brief. The founder reads every one.
Three or four sentences is plenty. A link to your existing site is enough to start. Reply within two working days, signed by Eren.