The Kit
One kit. One price. A booking channel worth using.
A cinematic film of your place made from the photographs you already have, a direct booking site built to convert, and a launch measured from the first day. Delivered on day fourteen. £4,500.
What’s in the kit
Everything below is included. Nothing is optional, because each part carries the others.
The property site
A booking-focused site built from the house template — server-rendered, fast, bilingual-ready, with registration-number display built in. It hands the booking to the engine you already use.
The property film
One film of your place, built entirely from the photographs you already have. No shoot, no travel days, no day out of service.
Original music
Every film is scored with original music written for it — rights-safe on every placement, never a library track, in English or Turkish. No muted reels; no song shared with fifty other listings.
The cut ladder
The film delivered at 60, 30, 15 and 6 seconds, in 16:9 and 9:16 — one master, every placement covered.
The distribution launch kit
A 30-day posting plan, captions written in the property’s voice, a guest re-marketing email, a QR card for the apartment, and Google Business Profile set up properly.
Foundational SEO
Schema, meta and indexing done at build — the unglamorous layer that decides whether your place can be found at all.
Full instrumentation
Analytics and tracked links on everything, from film view to booking click. We measure what happens after someone watches.
The Care Plan, first three months
A monthly evidence report on what ran, who watched, and what they did next. Three months included; £250 a month after that.
How it works
Two rounds of refinement, held against the original brief.
Inquiry
Write to us. Three or four sentences is plenty.
The free review
Send your listing. We reply within two working days with what your photographs can and can’t carry, and whether they clear the bar.
The quote
A written scope and a fixed figure. Payment is only ever taken after the photo review.
The deposit
Half the fee books the build slot. The balance is due on delivery.
The build
We direct the motion, score the music, and build the site. The same hands from brief to delivery.
Launch on day fourteen
The film, the site and the launch kit leave the studio on day fourteen. If the brief or the deadline shifts, we say so the moment it is visible, never on day thirteen.
Monthly evidence
From the first month, a report of what ran, who watched, and what they did next.
Not open yet?
For stays not yet open, the film is made from renders and restored imagery — the same craft that sold a resort before it was built — so the booking channel exists before the doors do. Same price.
How it compares
Three ways to spend the same budget, honestly compared.
| A DIY website builder | A traditional video shoot | The kit | |
|---|---|---|---|
| Shoot required | No — but no film either | Yes — crew, travel, a day out of service | No. Built from the photographs you already have |
| Level of craft | Template-grade | Depends on the crew and the day | Studio-grade, the same hands every time |
| Booking-path measurement | A visitor counter, if that | None — footage delivered, then gone | Film view to booking click, tracked |
| Ongoing evidence | None | None | A monthly report, from launch |
| Works with your existing booking engine | Sometimes — often it wants to replace it | Not its concern | Yes — bookings go to the engine you already run |
What commission costs you now
The kit is £4,500, once. Commission is paid again every year you depend on it.
Default set to 15%, editable. In 2026 Airbnb moved hosts to a single 15.5% host service fee. Airbnb Resource Centre
Found when people ask
“I’d just look on Airbnb.” Increasingly, your guest won’t. They’ll ask.
Between late 2025 and early 2026, the share of US travellers using AI for planning, booking or help in-destination rose from 43% to 56%.
AI-driven referral traffic to travel sites grew roughly seventeen-fold from mid-2024 to early 2025 — and those visits bring higher revenue per visit.
What the kit does about it
Pages assistants can actually read. AI crawlers do not run JavaScript, so every kit page carries its content in server-rendered HTML. Vercel, crawler study
Deep schema — the property described in the structured terms machines quote.
Doors deliberately open to AI crawlers — a documented choice, not an accident.
Facts corroborated across the web. Assistants triangulate; contradictions kill confidence.
A neighbourhood guide worth citing — the kind of page assistants quote when someone asks where to stay.
A text twin for the film. Assistants cannot watch films, but they can read them — every film ships with a structured written description on its page.
And none of it is taken on faith
AI-sourced visits appear in every monthly report, alongside a monthly log of what the assistants actually say about your stay.
Nobody can promise an assistant’s answer. We build for it, and we show you the receipts.
One price
£4,500
The kit, complete — site, film, original music, the cut ladder, the launch kit, foundational SEO, full instrumentation, and the first three months of the Care Plan. Built from your existing photographs; the free review confirms they clear the bar before any payment.
Payment only ever after the photo review. Half as deposit; the balance on delivery.
Three builds a month, first come.
Quoting now for September starts.
More than one property?
Additional apartment films are £750 per unit, and £600 per unit from five units. Each ships with its own cut ladder and tracked links. Multi-property portfolios are what the kit was built around.
If your photographs don’t clear the bar, we don’t sell you a reshoot. We connect you with a local photographer you contract directly, and build when the new set arrives.
Not included, deliberately
- Ongoing social media management
- Paid ads management
- Monthly SEO retainers
Bespoke commissions remain available on request.
The photo standard
The photography you already commissioned, with rights cleared — that is the whole of the input. Here is what it needs to carry.
Resolution
The original files your photographer delivered — not screenshots, not thumbnails, not listing-site compressions.
Daylight
Rooms lit the way a guest sees them at their best. Natural light carries motion well.
Key rooms covered
Every room a guest weighs before booking, plus the details that carry the feel of the place.
Rights cleared
You hold usage rights to every frame. We credit the photographer where the rights require it.
The full standard fits on one page. Every review request receives it.
Print or save this page.
Questions, answered honestly
Does booking direct exempt me from registration rules?
No. Registration applies to your own site too, which is why the template displays your registration number as standard. What direct booking reduces is platform dependency, commission cost and delisting risk — not your obligations.
Do you guarantee more bookings?
No. We instrument and report evidence. Nobody who controls neither your pricing nor your seasonality can honestly guarantee bookings — we would rather show receipts than make promises.
I already have a Lodgify / Hostaway / Guesty site — do I replace it?
No. Your booking engine stays where it is. The kit sits on top and hands bookings to it.
Is this AI-generated video?
Every Mahsus film is brought into motion from a real photograph, with AI-assisted craft — disclosed in full on our privacy page, crediting the original photographer where the rights require it. No shoot, no travel days. Judge the result by the frames on the Work page.
What if I don’t like the film?
Two rounds of refinement, held against the original brief. If it still isn’t right, the agreement sets out fair kill terms.
Who owns the film?
You receive usage rights specified in writing for paid, owned and organic placements. The full licence terms are part of the agreement.
What happens if I cancel the Care Plan?
You keep the site and the film under your licence. Instrumentation stays installed but unmaintained, and we hand over a final export of your data.
Can you get ChatGPT to recommend my place?
Nobody can promise an assistant’s answer, and anyone who does is selling snake oil. What we do: make the stay machine-readable and corroborated, keep the doors open to AI crawlers, and measure it — AI-sourced visits in every monthly report, plus a log of how assistants answer the questions that matter for your stay.
Inquire
Three or four sentences is plenty. Eren replies personally within two working days.