The Care Plan
Evidence, every month.
£250 a month, after the three months included in every kit. A fixed scope of upkeep, fresh cuts and a monthly report for your holiday let or short-term rental — cancel anytime, and the exit is clean.
What the plan covers
Listed exhaustively, because a fixed scope should read like one. This is everything, and everything is this.
The monthly evidence report
The six numbers — direct booking share, site sessions, film play rate, film-to-booking-click rate, direct bookings, revenue per direct booking — with a short narrative of what moved and one suggestion for next month. One page, every month.
Instrumentation upkeep
The measurement stays honest because someone keeps it honest — analytics health checked, tracked links verified, consent notices kept current.
Hosting
We host the property site while the plan is active. Your domain is registered to you and stays yours — always, without exception.
A fresh cutdown each quarter
One new cut per quarter from your existing footage — a different length, a different opening, a different placement. The film keeps working without being remade.
A seasonal refresh each year
Once a year, the site’s content is brought back into season — copy, stills and the details that date.
The benchmark line
Once enough properties are live, your report carries one more line: your numbers against the anonymized average of the Mahsus portfolio. Your own numbers say what happened; only a portfolio says how that compares. It is the one thing no single host can build alone, and it grows more useful with every property that joins. We will say it plainly — this line is built to be the reason you keep the plan. Not a lock: you can leave any month and take your data. A comparison that gets better every month you stay.
The monthly AI answer log
Each month we ask the major assistants the questions a guest would ask about a stay like yours, and log what they say — whether your place appears, what gets cited, how the answer changes. Joined over time, the log shows whether the machine-readable layer is earning its keep. Nobody can promise an assistant’s answer; the log is how we hold ourselves to building for it.
Not included, deliberately
- Ads management
- Social media management
- Monthly SEO retainers
- Unlimited requests
The plan is a fixed scope, not an open door. That is what keeps it £250.
What it costs
£250 a month
The first three months are included in every kit.
£250 a month is £3,000 a year. Set it against what the calculator on the kit page says you hand over in commission in the same year — then judge the plan on its cadence and its evidence. We sell the report, never a promised outcome.
Run your numbers on the kit pageCancel anytime
One email ends the plan at the end of the paid month. You receive a final export of your data, and the site is handed over to run on your own hosting. The film and the site stay yours under your licence; your domain was registered to you from the start. If the plan is worth keeping, it will never be because leaving is hard.
The plan arrives with the kit — the first three months are included in every build.