Evidence
Receipts, not promises.
Every kit ships instrumented from day one. This page is where the results live — named case studies where we have written consent, anonymized benchmarks once enough properties are live. It fills at the speed of the data, not the speed of marketing.
An early signal
+700%
new bookings on our pilot Galata listing in the four days after its film went live
Up from one in the four days before — and more than any of the ten homes in the family's portfolio that week. Those eight bookings filled the flat: it was booked out over those days, so the number couldn't have climbed higher — the rise is bounded by the flat's own capacity, not by a lack of interest. An early signal from our founder's family pilot, not yet proof the film alone did it. We're adding a tracked link to measure the film's exact part by counting, not inference.
The full standardised monthly report — the table below — publishes when the first month closes. We publish a number only when it earns its place.
The answer panel
Who gets named, and who doesn't.
Each month we put the same set of questions to a leading AI assistant, about a fixed panel of thirty-five named independent stays across four markets — Galata and Beyoğlu, London, the Cotswolds, and the Turkish coast. Every dated answer is archived in full. We publish the counts, and we never name a third-party stay. A record captured on the day cannot be reconstructed later — by us, or by anyone.
July 2026 — of the 35 stays asked about, 13 were named in answers; 22 were not.
One assistant, one question set, a single snapshot each month — a record, not a ranking.
Our own probes, on the record
- 10 July 2026 — asked whether a studio called Mahsus exists and what it does, a leading assistant answered by name and cited mahsus.com.
- 10 and 12 July 2026 — asked where to stay in or near Galata, the assistant named Istanbul Place Apartments in both dated answers. That portfolio is the founder's family business, the pilot this studio was built on.
- 10 July 2026 — the same question asked in Turkish did not name the small Galata guesthouse we are working with. The dated record is kept: if that changes, the before and the after will both be on file.
How we measure
Six numbers, per property, every month — plus one we watch on principle. The same six appear in every client report and, in time, on this page.
Direct booking share
The share of bookings arriving direct rather than through a platform.
Site sessions
Visits to the property’s own site, by source.
Film play rate
Of the people who arrive, how many press play.
Film-to-booking-click rate
Of the people who watch, how many go on to the booking engine.
Direct bookings
Bookings completed on the host’s own engine, host-reported.
Revenue per direct booking
What a direct booking is worth, next to one that paid commission.
AI-sourced visits
Sessions arriving from AI assistants, counted as their own source class — watched on principle, promised to no one.
Nothing is measured that we would not show.
Where it stands
Pilot cohort in progress — first property instrumented; anonymized benchmarks published as the data matures.
“The film turned out exactly as we imagined.”
A named series
The Open Pilot
Istanbul Place Apartments is the founder’s family business, and the founder works in it. It is pilot one — run through the full process, inquiry to launch, no shortcuts. We disclose that plainly wherever the work appears as evidence, because it is also the origin story: Mahsus was built from inside a family stays business, and we instrumented it hardest because our own revenue depended on it working.
With the family’s written consent, Istanbul Place Apartments’ monthly numbers will be published here openly — the six metrics, month by month, wins and bad months both. No one else can publish a client’s books. We can publish the family’s.
Headline claims and benchmarks wait for arms-length pilots beyond it. The Open Pilot is the single deliberate exception to the publishing rule below, and its honesty is the point.
The publishing rule
We publish conclusions and ranges, never the dataset. What a finding says is shared; the rows underneath it stay private. And the record a kit gathers is the stay's to keep — leave, and the full export goes with you.
Pilot one · The Open Pilot
Istanbul Place Apartments, Galata
The founder’s family business, where the founder also works. Run through the full process, and disclosed wherever this work appears as evidence.
| Month | Direct share | Sessions | Play rate | Film → booking click | Direct bookings | Revenue per direct booking |
|---|---|---|---|---|---|---|
| No months published yet. The first row appears when the first full month closes. | ||||||
First report to follow.
Measurement notes
The record, kept in public
One short note a month on the state of the measurement itself — dated, permanent, never edited after the fact. An honest record has to exist before it can be interesting.
12 July 2026
No client month has closed yet. What is running: the owned, cookieless film funnel on the pilot listing (views, plays, completions, click-throughs); the assistant-answer probe, whose first dated records were archived on 10 July; and the per-commission log that joins each film's making to its measured outcome. The first standardised monthly report publishes when the first arms-length client's month closes — not before.
12 July 2026
The answer panel ran for the first time. We put the same question set to a leading AI assistant about a fixed panel of 35 named independent stays across four markets: 13 were named in its answers, 22 were not. Every dated answer is archived in full; the counts are published on this page — the names of third-party stays never are.
Every number on this page begins the same way — with the free review, answered by a dated day, always before any payment.