This film was produced using AI-assisted motion tools by Mahsus.
ClinicPilot is a Mahsus-founded venture; included here as a same-craft case study.
2026
B2B SaaS · UK aesthetic clinics
Website · Motion film
ClinicPilot needed a B2B SaaS site that signalled regulatory seriousness, specificity of use case, and an immediate sense of the product — all at once. We built both the marketing site and the 30-second product ad that lives on it.
The constraint
ClinicPilot is patient-retention texting for UK aesthetic clinics — Save Face / JCCP-aligned, GDPR-compliant. It auto-sends SMS at the right moments: 12 weeks after anti-wrinkle treatments, 4/8/12/16 weeks for GLP-1 cycles, 3/6/9 months for dormant patients. Replies are classified by intent, the team only touches the inbox when a patient says yes.
The site had to land three signals at once: regulatory seriousness (Save Face, JCCP, UK data residency, GDPR DPA on request), specificity of use case (the exact clinical cadences clinics actually run — not generic 'patient retention'), and an immediate sense of the product (what the SMS looks like, what the tone is, what happens when a patient replies).
The decision
We made the regulatory copy a feature, not a footnote — Save Face, JCCP, GDPR, UK data residency placed above the fold and treated as a positioning signal. The iMessage mockup on the homepage is fidelity-perfect Apple SMS typography, signed off in the clinic's voice, so anyone shopping the product can see exactly what the patient receives.
The four-step explainer uses concrete clinical cadences (12/14/18 weeks for anti-wrinkle, 4/8/12/16 for GLP-1, 3/6/9 months for dormant) rather than generic stages. That specificity is the difference between a clinic owner thinking 'maybe' and thinking 'this person knows my workflow.'
The 30-second product ad on the homepage shows the SMS journey in motion: the day the treatment window opens, the text sends, the patient replies, the booking lands. Motion-film production end-to-end. AI use disclosed per current UK and EU rules.
What left the studio
- —Multi-page B2B SaaS marketing site
- —30-second product ad film (homepage hero)
- —iMessage SMS preview mockups
- —UK-hosted deployment for data residency
- —Sign-up flow with 30-day free pilot capture
What it proved
ClinicPilot is the case study that proves the craft works outside hospitality. Same restraint-led website discipline, same motion-film fluency — applied to a regulated UK SaaS product. The visual language scales from rakı pairings to patient-retention SMS without losing coherence. Useful proof when a hospitality buyer asks if motion film is genuinely an asset, or just eye-candy.
From the studio
In two languages
The same idea, in both languages, at the same scale. This is the bilingual promise — not a translation.
ClinicPilot needed a B2B SaaS site that signalled regulatory seriousness, specificity of use case, and an immediate sense of the product — all at once. We built both the marketing site and the 30-second product ad that lives on it.
ClinicPilot'un; mevzuat ciddiyetini, kullanım senaryosunun özgüllüğünü ve ürünün ne olduğuna dair anlık bir kavrayışı aynı anda iletecek bir B2B SaaS sitesine ihtiyacı vardı. Hem pazarlama sitesini hem de anasayfasında yer alan 30 saniyelik ürün filmini biz yaptık.
- Engagement
- Website · Motion film
- Window
- Three working weeks, brief to live site
- Status
- Mahsus-founded venture — built with the same craft
- Carried by
- Eren · Founder
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