10 July 2026
4 min read
Yes — and it is the only way we work. What a photograph set needs to carry a film, what the film includes, what it costs, and how to find out in two working days whether yours is ready.
Yes. It is, in fact, the only way we work. The studio builds cinematic films from the photographs a listing already has: no crew arrives, nothing is reshot, and the property does not lose a day of service. For a working stay that last point usually settles the question — a shoot day is a day the calendar cannot sell, and the photographs have already been paid for once. A film without a shoot is not the budget path; it is a different discipline.
The more honest question sits underneath: can it be done without betraying the photographs. That one deserves a careful answer.
How a film comes from still photographs
The photograph stays the source of truth. We animate only what your stay already is. We invent nothing. The curtain that would move in the afternoon breeze moves; steam rises from the coffee that was already on the table; the light does what light was already doing in the frame. What we add is time — the moving camera, the moment just before and just after the shutter. What we never add is a room that does not exist, a view the window does not hold, a piece of furniture the stay does not own.
Any studio could claim this, so we show it instead. Our case-study pages place every motion clip beside its source photograph, so a host can judge, shot by shot, what the frame held and what the motion added. Two Minutes from the Tower — a Galata apartment brought into motion entirely from its listing's own photographs — is the fullest example.
What a photograph set needs to carry a film
Three things, in practice.
Light. The frames need honest light — the morning falling into a bedroom, the terrace an hour before dusk. A film inherits the light it is given; it cannot manufacture what the photographer did not catch.
Coverage. A film walks a guest through the stay, so each room needs to be present in the set. A listing photographed as five angles of the same living room will not carry ninety seconds.
One frame worth leading with. Every film opens somewhere, and the opening does most of the work. Most good sets contain this frame; not every host knows which one it is.
Professionally photographed listings usually have the first two. The third is hard to judge from inside your own stay — which is why the answer is not a checklist but the free listing review. Send any listing; within two working days we reply with whether the photographs clear the bar and which frame we would lead with. The review is free, and it comes before any payment. That order never reverses.
What the film includes
The standard film runs up to ninety seconds — long enough for a guest to move through the whole stay, short enough to be watched to the end. It ships with a cut ladder for social: shorter cuts made from the same material, each built for the place it will play. The music is original, written for the film, never a library track. And where a host wants it, a spoken voice carries the words.
What it costs
Per-unit films start at £750 a unit — £600 a unit from five units, £500 from ten. For properties registered in Türkiye and billed in Türkiye, Türkiye pricing applies: £400, £325 and £265 on the same ladder. The full detail — lengths, orientations, what each cut is for — lives on the films page.
Where to start
Not with a payment. With the review. Two working days, any listing, no charge — and an honest answer about whether the photographs you already have can carry a film. If they can, we show you what we would lead with. If they cannot, we say that plainly too, before any money has moved.
Have a place or a film in mind?